# Understanding Your Metrics Learn how Geonimo measures your brand's AI visibility and what each metric means. ## Core Metrics Geonimo tracks four primary metrics to measure your brand's performance across AI search engines: Visibility Score (how often AI mentions you), Position (where you rank in responses), Sentiment (how positively you're described), and Mention Volume (total mentions over time). Together, these metrics provide a complete picture of your AI visibility. ## Visibility Score Your overall visibility score represents the percentage of queries where AI platforms mention your brand. Calculated as (queries with mentions ÷ total queries) × 100. For example, if 45 out of 100 queries mention your brand, your visibility score is 45%. **Interpreting scores:** * **80-100%**: Dominant market presence. AI consistently recommends you. * **60-80%**: Strong visibility. You're a top contender in your category. * **40-60%**: Good visibility. Competitive positioning with room to grow. * **20-40%**: Moderate visibility. Significant optimization opportunities. * **0-20%**: Low visibility. Requires immediate attention and strategy overhaul. Track visibility trends weekly. A 5%+ increase signals effective GEO efforts. A 5%+ decrease warrants investigation—check for lost citations, competitor activity, or prompt mix changes. [Detailed Guide →](/metrics/visibility-score.md) ## Position Position measures where your brand appears in AI responses, with 1 being the first mention. Lower is better. Most users focus on the first 2-3 recommendations, so position directly impacts click-through and consideration. **Position ranges:** * **1.0-2.0**: Ideal. AI frequently recommends you first or second. * **2.0-3.5**: Good. Usually in top 3 recommendations. * **3.5-5.0**: Mid-pack. Less prominent but still visible. * **5.0+**: Low prominence. Users likely miss you. High visibility with poor position (e.g., 70% visibility, 4.5 avg position) means AI knows about you but doesn't prioritize you. This differs from low visibility, which means AI doesn't mention you at all. Fix poor position by building higher-authority citations, improving content quality, and strengthening brand positioning. [Detailed Guide →](https://github.com/guimsh/tweet-genius-ai-assist/blob/main/docs/metrics/position.md) ## Sentiment Sentiment reveals how positively AI describes your brand on a -1.0 to +1.0 scale. This isn't just about being mentioned—it's about the tone and context of that mention. **Sentiment scale:** * **+0.7 to +1.0**: Very positive. AI uses "best," "excellent," "highly recommended." * **+0.3 to +0.7**: Positive. Terms like "good," "reliable," "popular." * **-0.3 to +0.3**: Neutral. Factual descriptions without strong opinion. * **-0.7 to -0.3**: Negative. Words like "expensive," "limited," "complex." * **-1.0 to -0.7**: Very negative. Terms like "avoid," "poor," "worst." Monitor sentiment across prompts. If sentiment drops on certain queries, it signals messaging or positioning issues. High visibility with negative sentiment means you're frequently mentioned but in critical context—fix by addressing user pain points and improving product perception. [Detailed Guide →](https://github.com/guimsh/tweet-genius-ai-assist/blob/main/docs/metrics/sentiment.md) ## Mention Volume Total number of times AI platforms mentioned your brand during the selected time period. Unlike visibility score (percentage), this is an absolute count. **Example:** * Last 30 days: 150 mentions * Previous 30 days: 120 mentions * Growth: +25% Mention volume increases when you add prompts, improve visibility on existing prompts, or expand to more AI providers. Volume decreases when you deactivate prompts, competitors displace you, or AI platforms change their response patterns. Use mention volume to track absolute growth while visibility score measures relative performance. Both metrics together provide complete insight. ## Provider Breakdown Shows which AI platforms mention your brand most frequently. Typically displayed as donut chart or table with percentages: * ChatGPT: 40% * Claude: 30% * Perplexity: 20% * Gemini: 10% **Interpreting breakdown:** * **One provider dominates (>60%)**: Over-reliance on single platform. Diversify citations to improve across all providers. * **Balanced distribution (20-30% each)**: Healthy multi-platform presence. * **Provider missing entirely**: Build citations on sources that provider trusts. Check if prompts align with provider's strengths. Provider-specific optimization: If ChatGPT mentions you 60% but Claude only 20%, build citations on sources Claude references (like Anthropic's documentation, technical blogs) and create content matching Claude's preferences (detailed, technical, factual). ## Metric Relationships These metrics interact and should be analyzed together: **High Visibility + High Position + Positive Sentiment**: Ideal state. AI frequently recommends you first and describes you positively. Maintain through consistent citation building and content quality. **High Visibility + Poor Position**: AI mentions you but ranks you low. Improve by targeting higher-authority sources and strengthening brand messaging. **Low Visibility + High Position**: When mentioned, you rank well, but you're not mentioned often. Add more prompts, build citations, and expand content coverage. **High Visibility + Negative Sentiment**: Frequently mentioned but critically. Address product issues, improve messaging, and build positive citations. **Declining Visibility + Stable Mentions**: Adding more prompts but visibility dropping. New prompts underperforming—optimize or replace them. ## Benchmarking Compare your metrics against competitors to understand relative performance: **Visibility Gap Analysis**: If competitor has 75% visibility and you have 45%, that's a 30-point gap. Focus on prompts where the gap is smallest (easier to close) or largest (highest impact). **Position Comparison**: If you're both mentioned 60% of the time but they average 1.8 position and you average 3.2, analyze what makes them rank higher—better citations, stronger brand, or different positioning. **Sentiment Advantage**: If your sentiment (+0.6) exceeds competitor's (+0.3), leverage this in marketing—you're more positively recommended even if mention rates are similar. ## Tracking Progress Set measurable goals based on baseline metrics: **30-Day Goals:** * Visibility: +5-10% * Position: -0.5 improvement * Sentiment: +0.1 improvement * Mentions: +20% **90-Day Goals:** * Visibility: +15-25% * Position: -1.0 improvement * Sentiment: +0.2 improvement * Mentions: +50% Track weekly to spot trends early. Monthly reviews for strategic adjustments. Quarterly deep dives to measure ROI and plan next phase. ## Common Patterns **New Project (<7 days)**: Visibility 0-30%, unstable position, neutral sentiment. Normal—wait for data to stabilize. **Growth Phase (1-3 months)**: Visibility climbing 5-10% monthly, position improving, sentiment strengthening. Indicates effective GEO. **Plateau (3-6 months)**: Metrics stable. Need new prompts, different positioning, or competitive displacement strategies to continue growth. **Decline**: Visibility dropping 5%+. Investigate immediately—competitor activity, lost citations, prompt mix changes, or AI platform algorithm updates. ## FAQ **How often do metrics update?** Daily. New data appears within 24 hours after prompts run. **Why did my visibility drop suddenly?** Check for deactivated prompts, competitor improvements, lost citations, or new prompts with low performance pulling down average. **Is 50% visibility good?** Depends on market. In competitive categories, 50% is strong. In niche markets, you should aim for 70%+. **Should I prioritize visibility or position?** Both matter. High visibility with poor position means volume without quality. Optimize for both. ## Next Steps [Visibility Score Details →](/metrics/visibility-score.md) | [Position Guide →](https://github.com/guimsh/tweet-genius-ai-assist/blob/main/docs/metrics/position.md) | [Sentiment Analysis →](https://github.com/guimsh/tweet-genius-ai-assist/blob/main/docs/metrics/sentiment.md) | [Dashboard Overview](/features/dashboard-overview.md) ## Support 📧 | 📅 [Book Demo](https://cal.com/team/geonimo) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. 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