# Tags

Organize and analyze prompts by category using tags for better insights and strategy.

## What Are Tags?

Tags let you group prompts into custom categories for easier management and analysis. Instead of viewing all 50+ prompts as one list, organize them by campaign, product line, funnel stage, or any categorization that matches your workflow. Tags help you understand which prompt categories drive the most visibility and where to focus optimization efforts.

## Why Use Tags?

**Better Organization**: Managing 50+ prompts becomes overwhelming. Tags create logical groups—"Product Comparisons," "Use Cases," "Pricing Questions," "Feature Queries"—making it easy to find and manage related prompts.

**Category Performance**: Analyze visibility by tag to identify which prompt categories perform best. If "Use Case" prompts average 65% visibility while "Pricing" prompts average 30%, you know where to focus content efforts.

**Segmented Reporting**: Filter dashboard views by tag to analyze specific campaign performance. Track "Q4 Campaign" tag separately from "Evergreen Content" to measure time-bound initiatives.

**Team Collaboration**: Different teams can manage their own tagged prompts. Marketing owns "Brand Awareness" tags, Sales owns "Bottom Funnel" tags, Product owns "Feature Education" tags.

**Strategic Planning**: Group prompts by priority (High/Medium/Low), maturity (New/Testing/Optimized), or market segment (Enterprise/SMB/Startup) to guide resource allocation.

## Common Tag Strategies

**By Funnel Stage**:

* Awareness (broad category queries)
* Consideration (comparison prompts)
* Decision (alternative/pricing prompts)
* Retention (how-to/support prompts)

**By Product Line**:

* CRM Features
* Marketing Automation
* Sales Tools
* Customer Service
* Analytics

**By Competitor**:

* vs Competitor A
* vs Competitor B
* vs Competitor C
* General Alternatives

**By Use Case**:

* Real Estate
* E-commerce
* SaaS
* Agencies
* Startups

**By Campaign**:

* Q4 Launch
* Feature Release
* Rebranding
* Market Expansion
* Evergreen Content

**By Performance**:

* High Performers (>70% visibility)
* Optimizing (30-70% visibility)
* Low Priority (<30% visibility)
* Testing (new prompts)

**By Intent**:

* Informational (learning)
* Navigational (finding us)
* Commercial (evaluating)
* Transactional (ready to buy)

## Creating Tags

Tags can be created during prompt creation or added to existing prompts:

**During Onboarding**: As you select suggested prompts, add tags to organize them immediately. Click "Add Tag" → Type tag name → Press Enter. Multiple tags can be added per prompt.

**After Setup**: Go to Dashboard → Prompts Tab → Select prompt → Click "Edit Tags" → Add or remove tags. Changes save automatically.

**Bulk Tagging**: Select multiple prompts using checkboxes → Click "Bulk Actions" → "Add Tags" → Choose tags. Efficient for categorizing existing prompt libraries.

**Tag Naming**: Use clear, consistent names. "Product-Comparisons" is better than "comps". Establish naming conventions early—CamelCase, kebab-case, or spaces with capitals ("Product Comparisons").

## Analyzing by Tags

**Tag Filter in Prompts Tab**: Click tag dropdown → Select one or multiple tags → Table shows only prompts with those tags. View visibility, position, and sentiment for specific categories.

**Tag Performance Overview**: Dashboard → Tags section → See average visibility, mention count, and position per tag. Identify which categories drive results.

**Trend Analysis**: Compare tag performance over time. If "Use Case" prompts improved 15% last month while "Pricing" prompts declined 5%, adjust content strategy accordingly.

**Cross-Tag Insights**: Prompts can have multiple tags (e.g., "Consideration" + "vs-Salesforce" + "Enterprise"). Filter by combinations to analyze intersections—"How do Enterprise consideration prompts perform?"

## Tag Management Best Practices

**Start Simple**: Begin with 5-7 broad categories. Avoid over-tagging initially—"Awareness," "Consideration," "Decision" is sufficient. Add granularity as needs emerge.

**Consistent Naming**: Establish conventions early. Decide on naming style, plural vs singular ("Comparisons" vs "Comparison"), and stick to it. Document conventions for team alignment.

**Regular Cleanup**: Monthly, review tags for duplicates (Product-Comparison vs ProductComparison), unused tags (created but never applied), and opportunities to consolidate overlapping categories.

**Limit Tags Per Prompt**: 2-4 tags per prompt is optimal. Too many dilutes usefulness ("What does this prompt NOT apply to?"). Too few limits filtering power.

**Archive Old Tags**: When campaigns end or strategies shift, archive tags rather than delete. Preserves historical analysis while keeping active tag lists manageable.

## Tag-Based Workflows

**Campaign Tracking**: Launch new feature → Create "Feature-Launch-Q4" tag → Tag all related prompts → Monitor performance throughout campaign → Compare to previous campaigns.

**Competitive Intelligence**: Tag all competitor comparison prompts → Weekly review of competitor-tagged performance → Identify where you're winning/losing → Adjust messaging accordingly.

**Content Planning**: Filter by low-performing tags → Identify content gaps → Create targeted content → Monitor tag performance improvement → Scale what works.

**Quarterly Reviews**: Export tag performance data → Analyze which categories drove growth → Double down on winners → Deprecate underperformers → Set next quarter priorities.

**Team Reporting**: Different teams filter by their tags → Sales team sees "Bottom-Funnel" performance → Marketing sees "Brand-Awareness" → Product sees "Feature-Education".

## Advanced Tag Use Cases

**Seasonal Tags**: Create "Holiday-Shopping," "Tax-Season," "Back-to-School" tags for time-sensitive prompts. Activate/deactivate seasonally. Track year-over-year performance.

**A/B Testing**: Tag prompt variations (e.g., "Question-Format" vs "Statement-Format") → Compare performance → Identify optimal phrasing → Apply learnings to new prompts.

**Market Segmentation**: Tag prompts by target audience ("Enterprise," "SMB," "Startup") → Understand which segments show strongest AI visibility → Align go-to-market strategy.

**Language/Location**: For multi-location tracking, tag prompts by region ("US," "UK," "EU") or language ("English," "French") → Analyze geographic performance patterns.

**Partnership Tracking**: Tag prompts related to partner ecosystems ("Zapier-Integration," "Stripe-Partnership") → Measure visibility around partnership topics → Justify partnership investments with data.

## Tag Analytics

**Visibility by Tag**: Average visibility score across all prompts with that tag. Reveals which categories perform best overall.

**Mention Volume by Tag**: Total mentions for tagged prompts. Identifies which categories drive absolute mention volume.

**Position by Tag**: Average position for tagged prompts. Shows which categories rank most prominently in AI responses.

**Sentiment by Tag**: Average sentiment for tagged prompts. Reveals which topics generate positive vs negative AI descriptions.

**Tag Trends**: Track how tag performance changes over time. Visualize growth, plateau, or decline for specific categories.

**Tag Correlation**: Identify tags that frequently appear together and their combined performance. Example: Prompts tagged both "Enterprise" and "Comparison" might show 80% visibility vs 45% for general "Comparison" prompts.

## Common Questions

**How many tags should I use?** Start with 5-7 primary categories. Expand to 15-20 as your strategy matures. 30+ tags usually indicates over-categorization.

**Can I rename tags?** Yes, but carefully. Renaming affects all historical data and reports. Better to create new tag and gradually migrate prompts.

**Do tags affect analysis?** No. Tags are organizational only—they don't influence how prompts are analyzed or how AI platforms respond.

**Can prompts have multiple tags?** Yes. Most prompts should have 2-4 tags representing different dimensions (stage, category, priority, etc.).

**What if I delete a tag?** Tag disappears from all prompts but prompts remain active. Historical data preserved. Irreversible—archive instead of delete when possible.

**Can I share tags across projects?** No. Tags are project-specific. Each project has its own tag taxonomy. Useful for different markets or product lines with distinct strategies.

## Best Practices Summary

Start with broad categories (5-7 tags), expand as strategy matures. Use consistent naming conventions team-wide. Limit 2-4 tags per prompt for clarity. Review and cleanup tags monthly. Filter by tags for focused analysis. Use tags for campaign tracking and team segmentation. Archive rather than delete old tags. Export tag performance for quarterly reviews.

## Next Steps

[Prompts Tab Guide](/features/prompts-tab.md) | [Managing Prompts](/getting-started/managing-prompts.md) | [Dashboard Overview](/features/dashboard-overview.md) | [Understanding Metrics](/metrics/understanding-metrics.md)

## Support

📧 <hello@geonimo.com> | 📅 [Book Demo](https://cal.com/team/geonimo)


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